For the next three years this landmark station will be called Vodafone Sol thanks to an innovative advertising campaign. In September this sponsorship will extend to the whole of Line 2, which will also bear the name of this telephone operator. Metro de Madrid started off the change of station nameplates today, which will affect forecourts, corridors and platforms
Sol metro station, one of the most emblematic stations in the network, is changing its name
temporarily and as of tomorrow and for the next three years it will start to be called “Vodafone
Sol” Station, thanks to an innovative advertising campaign forming part of the new Metro marketing
strategy aimed at increasing the revenues of the Underground system. This is the first step in the
agreement signed last April by the President of the Community of Madrid, Ignacio González, and the
Chairman of Vodafone, Francisco Román, which also establishes the change of name for Line 2 of the
network, which will go on to be called, as of 1 September next, “Línea 2 VODAFONE” or VODAFONE Line
Today the Secretary of the Presidency and Justice and Spokesman of the Regional Government,
Salvador Victoria, accompanied by the Under-Secretary of Transport, Borja Carabante, put up the
first poster of the new image of the station, which as of tomorrow, 1 June, will go on to be called
“Estación VODAFONE Sol” or VODAFONE Sol Station..
“The change of image of this landmark station,” explained Victoria, “involves changing the
name of a good number of items in the stations, such as entrances, directories of the different
forecourts and corridors throughout the station, including those of the platforms, on the
teleindicators. The change will also affect many other items, such as the official Underground
system map, the website and in the mobile phone application developed by Metro, especially when
Line 2 changes its name as from 1 September next”.
Showroom for innovation
The Community of Madrid is committed to commercial and advertising innovation in the whole public
transport network through acting as a showroom, which receives some 1,500 million visits by users
every year, and such spaces as the transport interchanges through which a million Madrilenians pass
every day. For the Regional Spokesman “initiatives like these comprise the dual advantage of
contributing to the financing of public transport, while at the same time offering new options to
transport users for making best use of the time that they spend on their everyday journeys”.
The Vodafone campaign in Metro de Madrid will be on view to the over 65,000 daily users of
Sol Station, as well as to the more than 122,000 passengers who travel on Line 2 every day, the
over 30,000 daily visitors to the Metro website, and the recipients of the millions of metro maps
that are distributed in the system.
With advertising campaigns of this kind Metro has become one of the major commercial
showrooms in the region through accommodating a wide variety of events held by private companies
seeking to obtain maximum visibility by way of its facilities and which represented earnings for
the Company of more than 10 million euro last year.