Metro dedicates its solidarity days in February to childhood cancer, rare diseases and the elderly

childhood cancer
Metro de Madrid makes its communication channels available to social institutions. The Company celebrates its centenary with a campaign that offers visibility to different social causes.

Metro de Madrid dedicates its solidarity days in February to childhood cancer, rare diseases and the elderly, offering its different communication channels to the associations Unoentrecienmil, El Sueño de Vicky, Unidos por la médula, the Neuroblastoma Foundation, Juegaterapia, the Andrés Marcio Foundation and the Friends of the Elderly Association. 

These institutions were selected to form part of the ‘100 days of solidarity’ of Metro de Madrid - a supportive initiative that gathers together more than 30 NGOs to carry out actions to raise awareness, voluntary actions, fund-raising and activities to attract new members.

Specifically, and coinciding with International Childhood Cancer Day on 15 February, several spots will be broadcast by Unoentrecienmil, Unidos por la Médula and Fundación Neuroblastoma over the course of the month, and an advertising campaign will be displayed on 70x100 boards encouraging passengers to collaborate with the foundation for the research of childhood cancer, El sueño de Vicky. Juegaterapia will undertake an activity to raise awareness and visibility on 15 February.

The month of February will close with a campaign by the Andrés Marcio Foundation, an institution for children against laminopathy. Through a spot broadcast on Canal Metro, this institution will seek to enhance the visibility of this rare disease, coinciding with Rare Disease Day on 28 February.

Lastly, the Friends of the Elderly Association, which works to combat the loneliness of the elderly by contributing to improve their quality of life and health through the company, friendship and affection of volunteers, will also be given a spot on Canal Metro to announce the new name of its association - Grandes Amigos [Great Friends].

Thanks to this initiative, the social aspect of Metro de Madrid also plays a leading role in its centenary celebrations, as an example of the progress of the company which, in its almost 100 years of life, has demonstrated its ability and desire to provide a response to social needs.

This has been done with the ultimate aim of providing a response to the goals of the company’s social action programme, which works to foster inclusion through transport and boost the economic and social development of the most needy.

100 DAYS OF SOLIDARITY

This is a campaign whereby Metro de Madrid seeks to exceed the figure of ‘100 days of solidarity’. To achieve this, as has become usual within the framework of its social programme, Metro makes key company resources available to social institutions and causes, such as goods and material that have been amortised (through donations), its own underground services, the experience, ability, talent and free time of its employees (through voluntary actions), as well as the space offered by the Metro network to showcase different causes, harnessing its great potential as a communication channel.

The Metro facilities are an ideal backdrop for the development of social actions, since they are extensive spaces – strategic and highly visible – distributed throughout the whole city of Madrid and another 11 municipalities; together with various communication and dissemination channels, such as Canal Metro, social media and its own web page, which reaches millions of people.