Aguado presents a new rhombus with the colours of the rainbow at the Chueca Metro station to mark LGBTI+ Pride

Aguado presents a new rhombus with the colours of the rainbow at the Chueca Metro station to mark LGBTI+ Pride
The Madrid underground will also renew the collaboration agreement with the Madrid Observatory against LGBTPhobia. The new logo will remain on the station entrance forever as a symbol of diversity and tolerance. The initiative is part of the ‘Metro somos todos’ (We are all Metro) campaign, which values plurality, respect and freedom. The Regional Vice-President states that, "Metro remains at the forefront and defending the values of Madrid society"

The Region of Madrid painted the portico of Metro de Madrid Chueca station the colours of the rainbow to mark LGBTI Pride. Vice-President, Regional Minister for Sport, Transparency and Spokesperson for the Regional Government, Ignacio Aguado, and Regional Minister for Transport, Mobility and Infrastructure and President of Metro, Ángel Garrido, presented the traditional Metro logo hand-painted in the colours of the rainbow and announced that it will remain on this access forever as a symbol of diversity.

The Regional Vice-President pointed out that this "symbol of freedom, respect, tolerance and diversity" under the rainbow of Chueca Metro is "a true reflection of Madrid society" which, for Aguado, "sometimes works like a Metro network". "Although some are determined to have only one line running along that network, many others are working to have more than one line, to have many ways of moving and being, of feeling and loving", he said.

"With this initiative, Metro remains at the forefront and continues to defend the values of the people of Madrid", said the Vice-President, who took the opportunity to "celebrate the conquests achieved and defend how much remains to be done" in terms of the LGBTI+ reality. In a year in which Pride will be eminently virtual, Aguado has called for "normalising diversity, continuing to take steps and proving that Pride is a cause for all of us who believe in freedom”.

The theme of the Chueca portico is part of the ‘Metro somos todos’ campaign, which aims to highlight the role of the underground as a free, respectful and welcoming means of transport that is a reference point for diversity. The campaign will be shared on the company's social network profiles, as well as on Canal Metro.

During the event, which was attended by representatives of the main associations working in favour of the LGBTI community in the Region of Madrid, Garrido stressed that the Chueca station will be the only one in the whole network with a different rhombus and its own banner. "It is our way of recognising the people who have given visibility to the LGBTI collective, the neighbourhood that has taught us the value of tolerance", he said.

AGAINST DISCRIMINATION

In the coming weeks, Metro de Madrid will renew its agreement with the Madrid Observatory against LGBTPhobia, which works against discrimination and hate crimes in the region. "Since 2016, Metro de Madrid has been collaborating with the Observatory to fight against LGBTPhobia and promote respect for diversity. This is especially necessary in a means of transport such as the underground, which is the preferred means of transport for the people of Madrid", added Garrido.

This agreement will make it possible to reinforce Metro employee training in the field of diversity. Specifically, a training plan is being designed with voluntary and compulsory sessions aimed especially at staff providing direct assistance to travellers and security personnel.

Both entities are also committed to continuing to maintain the close collaboration that in recent years has allowed the development of joint visibility and awareness campaigns to normalise the image of the group and, furthermore, to fight against homophobic aggressions in the Metro network.

The Madrid Observatory against LGBTPhobia, led by Arcópoli and formed by 13 other associations in the Region of Madrid, works for the complete legal and social equalisation of lesbians, gays, bisexuals and transsexuals with the rest of society.

NEW MERCHANDISING

Furthermore, coinciding with the Pride celebration, which this year will take place virtually as a result of the COVID-19 crisis, Metro de Madrid has launched new T-shirts for its merchandising line, with the Metro logo, the rainbow and the slogan ‘Somos tod@s’.

These T-shirts will be sold at Metro de Madrid's online shop and in its physical shops at Sol and Plaza de Castilla stations. A special promotion has also been launched with discounts of up to 30% on all official products until 5 July.

Aguado presents a new rhombus with the colours of the rainbow at the Chueca Metro station to mark LGBTI+ Pride

Aguado presents a new rhombus with the colours of the rainbow at the Chueca Metro station to mark LGBTI+ Pride
Aguado presents a new rhombus with the colours of the rainbow at the Chueca Metro station to mark LGBTI+ Pride
Aguado presents a new rhombus with the colours of the rainbow at the Chueca Metro station to mark LGBTI+ Pride
Aguado presents a new rhombus with the colours of the rainbow at the Chueca Metro station to mark LGBTI+ Pride