The Community of Madrid brings major authors closer to Madrid's public transport users with Libros a la calle (Books to the streets)
The Community of Madrid brings literature closer to public transport users with its new “Books in the Street" campaign. The Regional Minister of Culture and Tourism, Marta Rivera, together with the Regional Minister of Transport, Mobility and Infrastructure, Ángel Garrido, and the President of the Madrid Publishers’ Association (Asociación de Editores de Madrid, AEM), Manuel González Moreno, presented this initiative, which celebrates its 23rd edition, today at Chamartín station. This year there will be 7,200 posters that will accompany Metro and local and intercity bus users showing the texts of 18 authors.
Rivera de la Cruz has stressed that “the streets have always been linked to literature; they are a source of inspiration and the stage where the life of the characters who live in the books takes place.” And during the “Books in the Street” campaign, the Minister continued, “they are also the centre and the dissemination medium of reading, inviting the people of Madrid and its visitors on a double journey: while they move around Madrid on public transport they have the opportunity to enter the incredible stories told in the selected literary fragments.”
For his part, Garrido stressed that this initiative “is an example of promoting reading and bringing culture closer to the millions of users who choose Metro de Madrid to move around the city.” “Moreover, ‘Libros a la calle’ not only enables us to commemorate classic authors and great works of literature but also offers new perspectives on lesser-known authors and genres,” he said.
A CAMPAIGN FOR ALL
The aim of “Libros a la calle” is to arouse curiosity and generate reading interest among Madrid residents and visitors who use public transport, sharing the texts of the authors who received awards last year, commemorating anniversaries and opening up to lesser-known genres, authors and perspectives.
Each text is accompanied by an illustration. This edition of the campaign has featured a large group of artists such as Fernando Vicente, Al Sánchez, Marga Lliso del Hoyo, Lara Lars, Andrea Reyes, Enrique Robles, Elena Pancorbo and Jorge Arranz.
Furthermore, on this occasion, a further step has been taken to bring this initiative to all readers. To do so, texts of children and young adults’ literature have been included in a year in which reading has been especially important for the younger generations, allowing them to imagine, reflect, learn and play during the hardest moments.
One of the objectives of ”Libros a la calle” is to awaken curiosity for reading, remembering works users have already read and discovering new ones. And so it has permeated the population of Madrid, which has the highest reading rate in the country: 72.8% compared to the national average of 62.2%, according to the “Reading and Buying Books Habits in Spain in 2018” report, produced by the Federation of Publishers' Guilds of Spain.
BOOKS IN THE STREET JOINS THE CELEBRATION OF THE CENTENARY OF GALDÓS
Among those selected in this edition are some of the authors who have won the main literature awards last year: Joan Margarit, winner of the Cervantes Prize 2019 with his poem Libertad; Bernardo Atxaga, winner of the National Literary Prize 2019 with Obabakoak, and Pilar Pallarés, winner of the National Poetry Prize 2019, with Tiempo Fósil.
In 2020, “Libros a la calle” joins in the celebration of the centenary of the writer Benito Pérez Galdós, the great renovator of the Spanish novel, with a fragment of Napoleon en Chamartín, the fifth novel in the first series of National Episodes. His presence in the campaign is in addition to the joint action of the Madrid Publishers’ Association and Metro de Madrid, also in collaboration with CAM and CEDRO, with which on 13 November the Metro was covered in Galdós, covering the Ríos Rosas station with the complete works of Fortunata y Jacinta.
“Libros a la calle” also joins the commemoration of the centenaries of Miguel Delibes, with a fragment of Señora de rojo con fondo gris; Mario Benedetti with the poem No te salves; Joan Perucho, with some verses of Rosas, diablos y sonrisas, and the bicentenary of Carolina Coronado with the poem Libertad.
Poetry is also represented in the verses and kisses of Gabriela Mistral and Pedro Salinas, the nostalgia of María Victoria Atencia and Cristina Peri Rossi and the surrealism of Concha Méndez.
The narrative in this campaign includes Soledad Puértolas with a fragment from Gente que vino a mi boda; the story of Madrid during the civil war in Juego Limpio, by María Teresa León, and the strength and irony of Relámpagos de agosto, by Jorge Ibargüengoitia.
Finally, children’s literature finds its space with a fragment of Biografía de un cuerpo, by Mónica Rodríguez, and with a page from the iconic comic book Esther y su mundo by Purita Campos, who died last year.
Finally, through the QR that appears in the texts, users can access the website https://www.editoresmadrid.org/libros-a-la-calle/ to learn more about each work, its author and the illustrator who has worked on the poster.
“Libros a la calle” is the result of the collaboration between public bodies and private entities such as the Madrid Publishers’ Association and it is carried out in collaboration with the Community of Madrid, through its Departments of Culture and Tourism, and Transport, Mobility and Infrastructure; the Madrid Regional Transport Consortium (Metro de Madrid, EMT and intercity buses) and CEDRO.