Metro joins the fight against gender violence with the “Miramos por ellas” (We look after them) campaign, which includes voluntary training for employees
Metro de Madrid joins the fight against gender violence with the launch of an awareness campaign that seeks to raise awareness among employees and users by providing them with basic information to take action in the event of witnessing an attack.
The “Miramos por ellas” campaign, which starts today to coincide with the International Day for the Elimination of Violence against Women, also aims to reinforce the image of Metro as a safe means of transport in which its workers are against gender violence and also have the necessary information to act in the event that they know or suspect that a woman in their environment is being abused.
This information is on all the tablets of the commercial supervisors, as another working document, and explains what to do in the event of witnessing an aggression: warn station security, call 012 Woman and stay with the victim until she is safe.
“We want Metro to be a safe space for women who suffer any kind of violence. We would like for them to know that they can count on the company’s over 7,000 employees if they need help or support in dealing with these situations. Because, as we explained in the campaign, in the face of this problem we can’t look the other way and we have to do something”, stressed the Regional Minister of Transport, Mobility and Infrastructure, Ángel Garrido.
The campaign has been designed by Metro de Madrid in collaboration with the Directorate General for Equality of the Ministry of Social Policies, Families, Equality and Birth Control and invites employees and customers to be alert to identify cases of gender violence and encourages them to call 012 Women and offer support to the victim, involving both men and women.
The initiative also aims to convey to those who suffer in this situation that they aren’t alone and that they have the support of Metro employees and users, as well as resources and services, such as 012 Woman, the helpline for women who might be victims of some kind of violence and which provides support on how to act, as well as legal advice, psychosocial support, guidance, financial aid or social and work integration programmes.
To complete this campaign, Metro de Madrid and the Directorate General for Equality have begun a collaboration that will allow Metro employees to participate in voluntary training workshops with the aim of raising awareness of the causes and consequences of violence against women, as well as to make visible and identify situations of gender violence, prevent them and promote ways of preventing it.
The workshops will be given by professionals from the Subdirectorate General for Comprehensive Care of Victims and Prevention of Gender Violence, of the Directorate General for Equality of the Community of Madrid.
This campaign is part of Metro de Madrid’s #muévete initiative, which seeks to raise awareness and sensitise people to various issues of social importance, such as women's equality, children's rights, respect for diversity and care for the environment, among other things, taking advantage of the great potential of the Metro as a communication channel.