The Community of Madrid launches a Metro campaign to promote sport and a healthy lifestyle
The Community of Madrid and the Real Madrid Foundation join forces to raise awareness among Madrid underground users of the need to have a healthy lifestyle and practice sport. The Regional Minister for Housing and Local Administration, David Pérez, the Deputy Director General of the Real Madrid Foundation, Iker Casillas, and the Executive Vice-President of the Real Madrid Foundation, Enrique Sánchez, visited the Mar de Cristal Metro station today where, using the vinyls that decorate the stairs, messages are sent out to promote health care through a healthy lifestyle, such as good nutrition and the practice of sport.
Eat healthy, Do sport, Don't smoke, Use less salt, Walk daily, Drink water, Sleep 8 hours and Control stress are the recommendations of this campaign, which will be kept in the station throughout the month of April, on the occasion of the recent World Health Day, on 7 April. In addition, the vinyls, which have the colours of the Olympic rings as a background, invite passengers to use traditional stairs as opposed to escalators or lifts, indicating the number of calories the passenger is burning on each step.
This is one of the actions included in the collaboration agreement recently signed by Metro de Madrid and the Real Madrid Foundation, the aim of which is to implement activities with social purposes, as well as to promote the universal and positive values of team sport and to carry out socio-cultural activities linked to sport and transport.
This is not the first time that the Real Madrid Foundation and the underground have carried out joint actions, as on other occasions the two entities have joined forces, for example, to promote the use of the Metro as one of the least polluting means of transport for fans attending football matches, and have participated in the organisation of the Corazón Classic Match charity match.
A MONTHLY SOLIDARITY CAUSE
The campaign presented today is part of the #muévete initiative, with which Metro de Madrid seeks, throughout the year, to involve its passengers in different social causes by making them visible through different actions.
Through #muévete, Metro dedicates each month to a different social cause. In April, healthy living is being promoted, while last March focused on the fight against racism. May will be dedicated to promote culture; and June to the fight against LGTB-phobia and respect for diversity. In July, Metro will move for the elderly and, in August, for young people and against inequalities.
September will see actions against bullying and in favour of inclusion, while October will be reserved for the fight against cancer and animal abuse. In November and December, Metro will encourage its customers and employees to take action for children's rights and solidarity, respectively.
The #muévete initiative is a key part of Metro de Madrid's Corporate Responsibility policy and forms part of its social line, which allows it to collaborate actively with social organisations and groups by offering them the resources of the Region of Madrid public company, such as its facilities, museum spaces, the experience of its employees and the great potential of the underground as a showcase and dissemination channel.