Metro joins up with Red Cross to help those affected by the volcanic eruption in La Palma

Metro joins up with Red Cross to help those affected by the volcanic eruption in La Palma
Campaign on more than 60 digital advertising boards encouraging underground users to donate funds. In addition, Metro social media and the corporate website will provide information to facilitate donations. The campaign is scheduled to run for two weeks

Metro de Madrid has joined up with the Red Cross to encourage users of the underground to donate funds to be allocated to those affected by the volcanic eruption on the island of La Palma.

The Madrid underground has joined up with the Red Cross to promote this campaign that will be present on more than 60 digital advertising boards in some of the 302 network stations. The corporate website and official social media accounts of Metro de Madrid will also offer information on this matter to call for solidarity and encourage donations from private citizens. This initiative is due to last for two weeks.

Different channels exist for collaboration. On the one hand, donations can be made by bank transfer (indicating the name and phone number in the concept) to the following Banco Santander account: ES4400490001532110022225. Alternatively, the mobile phone app BIZUM can be used by introducing the code 33512 or through the Red Cross corporate website.

Following the outbreak of the volcanic eruption in La Palma on Sunday, 19 September, various Red Cross teams and all its volunteers on the island have been working in the region in coordination with the authorities. The areas of action they have addressed are support at hostels, logistics, emergency healthcare, psychosocial care and search and rescue operations.

More than 5,000 people have been evacuated to date, a figure that is expected to double and reach 10,000 people. There are already some 300 people housed in hostels managed by the Red Cross.

This is not the first time that Metro de Madrid has collaborated with a supportive cause of this nature. Without looking further back, only a few months ago, the Madrid underground joined up with the Vicente Ferrer Foundation in an advertising campaign to encourage passengers to make donations to India given the severity of the situation the country was immersed in as a result of COVID-19.