The Community of Madrid provides Metro advertising space to 12 social organisations as part of its Conectados contigo (Connected with you) campaign
The initiative will be active until 7 January and is one of the 50 social actions implemented this year on the underground. The messages of these associations will be broadcast on 300 digital and static media in 50% of the network's stations. This initiative supports people with disabilities, research to combat a variety of diseases and the care of the elderly or minors.
Today, the Community of Madrid has launched Metro de Madrid's Conectados contigo solidarity campaign, in which it is providing 300 digital and static advertising media located in 50% of the underground stations to support and give visibility to the work carried out by twelve social organisations, one for each line of the network, which have been chosen by the company's employees.
Among the causes supported by this initiative, which will be active until 7 January and culminates a year in which Metro has organised over 50 social actions, are the rights of people with disabilities, research to combat different illnesses and care for the elderly and children at risk of exclusion.
Specifically, Line 1 sponsors the Multiple Sclerosis Foundation Madrid, which provides social and health care to those affected by this disease and their families. This year, Line 2 represents the Asociación Club Amigos, which works so that all those with intellectual disabilities have someone to share time and experience with.
The Spanish Association of Arrhythmogenic Cardiomyopathy Patients DAVD-DAI is supported by Line 3 and provides free training in cardiopulmonary resuscitation and defibrillator use to help people with severe cardiac arrhythmias.
Line 4 sponsors the SuresTEA Association, which contributes to the defence of the rights and quality of life of people with autism spectrum disorder; while the Cris Cancer Foundation, which aims to find a cure through research, is the image represented on Line 5. The Spanish Federation of Parents of Children with Cancer also cooperates in the fight against this disease, which aims to increase the diagnosis, treatment and cure of children.
The Spanish Federation of Liver Patients and Transplant Patients, on Line 7, works to support these patients and improve their quality of life. Line 8 represents the SonÁngeles Foundation, which helps young people with severe disabilities by installing and equipping multi-sensory and medicalised spaces in day centres. Fundela, present on Line 9, seeks to coordinate and manage research resources for the fight against Amyotrophic Lateral Sclerosis (ALS). On Line 10, Mamás en acción promotes foster care and works for the defence of children through the Anita y Juan initiative.
For its part, Line 11 will bring users closer to the work of Mariete quiere correr, an association that aims to give visibility to disability and help families who need funds to promote rehabilitation and inclusion. Finally, Line 12 offers its facilities to Nadie solo, which accompanies citizens who suffer from unwanted loneliness due to age, illness, disability or risk of exclusion.