Metro de Madrid launches a campaign with the goal of raising awareness of the importance of healthy sleep
The company's employees will also take part in this awareness raising campaign for one year. The underground signs a collaboration agreement with Alianza para el Sueño (Alliance for Sleep) to raise awareness among passengers and employees. It will be available on the digital media distributed throughout the Metro network.
Metro de Madrid signs an agreement with Alianza por el Sueño to launch a campaign aimed at raising awareness among passengers and employees of the importance of healthy sleep. This initiative aims to effectively raise awareness of sleep deprivation and its health, mental, social and economic consequences.
Insufficient sleep increases fatigue, reduces attention span and slows reflexes (slower reaction times), increasing mistakes and forcing more risk-taking, which can lead to accidents.
From 14 to 21 March, it can be seen on digital media in stations and on large-format displays in the underground network. This ad could look like one for three miracle products: a concealer with the most advanced formula that instantly removes traces of fatigue and dark circles under the eyes caused by sleepless nights, providing a fresh and rejuvenated look; a coffee, which gives you daytime energy and eliminates the drowsiness caused by insomnia; and jelly beans, which help you sleep soundly. However, the solution is to get adequate sleep or see a health professional.
This way, the campaign aims to reach out to the more than two and a half million passengers who travel on the metro network every day to raise awareness of their well-being and to encourage the development of scientific, educational and policy solutions.
Lack of rest or daytime sleepiness is the leading cause of death in westernised countries due to traffic accidents, and in Spain it is responsible for 7% of deaths. Sleep problems account for 13% of all work-related injuries, with fatigued employees with sleep problems being 1.62 times more likely to be injured at work.
The campaign will also be launched internally in the metropolitan company, with an emphasis on Metro workers who work night shifts or in cases where sleep disorders may have a negative effect on work performance. To this end, using its internal channels (intranet, displays, training for its own healthcare professionals, etc.), the campaign, which will run for a year, will promote healthy lifestyle habits that effectively help those suffering from sleep disorders.
Signing of a collaboration agreement between Metro de Madrid and Alianza por el Sueño
